My Website Evaluation

My Websites initial focus is on the films genre which is thriller. This is so my viral campaign products can link via their similarities so my target audience is able to be drawn in and recognise the film. To begin with the obvious similarity is the colour schemes. I chose black as I relate this to thriller films, death and evil. This helps add to the tension of my viral campaign. This black is presented on my background which fades in with the main image and is found around the outer rim of my website. This also helps give the main image tension. As with all websites the toolbar is an important accessory allowing viewers to interact with various ad-ons and information about the film. After researching I gathered popular used links and included them within my own construction, this includes the trailer, blog and film synopsis. I have presented this at the top of my page in a smaller sized font to make my website look professional. The links are all aligned in a font which makes the links clear to read which is important for those who are looking for a particular element for example the trailer. The colour of these links is red which matches the main title; I used this colour as it resembles blood and death, however also markets my thriller genre on the black background. The main image which centres the page as it is an important feature is faded onto the background giving it a ghost like effect.
From research I found that some film websites use their location as their image to highlight the setting of the film. I decided to follow this idea and took pictures of the college’s main building during the night time so it was dark but lit up. The angle of the image was taken so it is slightly looking up at the college over a hedge but also looks across the college giving it a dominant effect to help promote the film. The next element which is presented on my constructed website is a cut out image of the male protagonist. I made him slightly transparent giving my website a ghoul feeling adding to the thriller genre. This image takes up a quarter of the page on the right hand side. The actor has his back positioned to the edge of the page and he is holding a camera which helps promote the narrative of the film (documentary).

It is important that I stated the PEGI rating of my film so I have presented it near the bottom of the page so my target audience understanding what may be involved. Alongside the PEGI rating is the logos of “Facebook” and “Twitter”, I have involved these because they are both very popular Web2.0 designed websites used by a large proportion of people. The target audience of our film are likely to have a Facebook page, so stating that people can find us on Facebook can increase our popularity and success. Twitter is used for people to follow celebrities so I thought it would be a good move to have my actors on Twitter to allow people to follow their moves and gain more of an understanding of my film. The main title on my page is presented at the top left of the main image, to help promote the film as it is a viral campaign. I decided not to make the font a large size to keep it professional but also so the release date was of a larger size as it is more important.

The colour of the font is once again red to give off this image of horror and blood, the style of the font is unique for my film and is recognisable by its creepy style. The release date as mentioned above is the largest font on the webpage which is centred as it is the most important piece of data.

I chose to present this in a bright white colour so it had maximum contrast with the black background. The font is a big bold font and should catch my target audiences eye and be the first thing they see. On the page I have also added a quote from the film which is presented under the title, this is so my target audience can relate to the trailer and it also emphasises my thriller genre.

Finally the credits are presented as with all film websites at the bottom of the page centrally in the stereotype grey font with the wording closed right in together. Overall my website is constructed conventionally and follow many codes and conventions of already existing film websites.