My Radio Advertisment was created on Adobe Audition which is an advanced sound production program. This production took me a while as I have not had an experience using it. To begin with I Gathered my raw sound recordings which I had recorded previously in the sound recording booth. In the sound recording booth we also used adobe audition however it was not my job to use it as I was in control of the script and actors. I started by uploading my sounds onto the software program and listening to them checking they were correct. I then begun to crop them and cut any unwanted noises out. My next stage was to alter the sound levels. This took me a while to work out as my skills using this program were very inexperienced. My group and I also decided to use the doom which was used in the trailer. We put this at the beginning and the end so my target audience would recognise it. The main reason we did this was due to the fact that this project is a viral campaign therefore making as many links as possible between the products would help us become more successful and recognisable. Putting the radio advertisment together took me approximatly 1 hour. Our backing track we decided would be a heart beat. This helps add to the diegesis of my product adding tension and suspence along side the riddle. One problem we had was the tempo of the heart beat. The majority of our time was used cutting the gaps between the beats and fastening and slowing down sections so the end result was build up. This is shown on my printscreen above. Our script was based on previously heard radio advertisments and research which helped produce this conventional approach. After putting all this together we listened through it 3 times to make sure it is what we wanted. The next stage was to export my groups product as a audio file so we could then attach it to the internet and link it to our blogs with the evaluation and pre-production.
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