Sight and Sound is my second magazine research. It is a British magazine released monthly just like my other research material “Empire Magazines”. It is published by the British Film Institute and the first publication was in 1932. Its current Editor is Nick James, the magazine focuses on small scale realises as well as mainstream. It reviews film realises each month and features a cast and crew information list for each film.
My first case study focuses on the April 2009 edition of Sight and Sound. The main title “Sight and Sound” is presented in a professional font towards the top left of the magazine cover. This is accompanied by a yellow background to help make the black colour of the title stand out. The barcode is found at the top right of the magazine along with the date and the price. This is also got a yellow background to help it stand out following the colour theme of the magazine. The price is in the smallest font on the page just like Empire, so the target audience look for the price last and get hooked by the main content on the front cover. A similarity to Empire Magazine is that they both contain a main theme on the front cover. However Empire looked at a mainstream film, Sight and Sound don’t always do this, for example on this edition its main film focuses on lighting. The main image is of a set for a film with some lights and the stage crew setting them up, their faces are darkened out by the smoke and dull effect. This takes up the entire page and background of the magazine. Just like Empire the main article on the page is in the biggest font which relates to the main film (lighting). There are various other articles relating to films.
My second case study is of the August 2009 edition of Sight and Sound. Once again as with the Empire magazines and the previous case study there is a common theme this is shown by the background and main image. This main image focuses on Public Enemies, unlike the previous magazine this focuses on a mainstream film. Johnny Depp the main actor within this film is positioned in the centre of the magazine posing one of his scenes during the film. The Title Sight and Sound is the same as before with the same background making it recognisable a similar feature to the Empire magazines. The main article once again relates to the main theme and it is presented in the biggest font. The other articles are in a smaller font and are presented further down the page.
Overall Sight and Sound has many similar features to Empire in what it does to attract its target audience. However they are two completely different magazines with different ambitions to who they attract. I must consider these ideas and complications when producing my magazine.
No comments:
Post a Comment